Customer-Focused Selling™

Customer-Focused Selling™ (CFS): for sales professionals

Customer-Focused Selling is an effective sales training program that provides all the core competencies needed for effective consultative selling, based on the areas of improvement identified by the Selling Skills Assessment Tool (SSAT). In a highly interactive learning format, CFS delivers the specific knowledge your team needs to consistently achieve better sales results. Participants leave the workshop ready to apply new skills to their everyday interactions with customers and prospects. CFS is available in one- and two-day formats.

For larger sales forces, CFS is available in a comprehensive, certified, Train-the-Trainer format which brings delivery and reinforcement back to your organization, and customizes the training to reflect your specific business environment.

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Coaching for Sales Growth
Coaching for Sales Growth is a powerhouse one-day sales management coaching program that combines selling skill metrics with behavioral data by leveraging both the SSAT and Predictive Index® data. This energizing program gives your sales managers a proven four-step coaching process, advanced coaching skills, and practical application strategies. This highly effective combination of workforce analytics, including both skill and behavioral data, plus practical application, enables your sales managers to accurately coach for outstanding sales results.

Coaching to Excellence
Coaching to Excellence is a one-day sales management coaching program that leverages your organization’s selling skills metrics by using SSAT data for a fully customized result. This energizing full-day program gives your sales managers a proven four-step coaching process, advanced coaching skills, and practical application strategies, and enables them to accurately coach for outstanding sales results.