Selling Skills Assessment Tool™ (SSAT)
Use data-driven insights to optimize sales performance with SSAT.
What is SSAT?
The Predictive Index Selling Skills Assessment Tool™ (SSAT) is an easy-to-use online survey that analyzes 25 key aspects of selling skills across five critical areas.
- OPEN: Building trust and credibility
- INVESTIGATE: Identifying client needs
- PRESENT: Presenting products/services and articulating their value
- CONFIRM: Handling objections and gaining agreement
- POSITION: Creating customers for life with effective positioning
Delivering Actionable Insights for Every Sales Role and Industry
The tool provides participants with actionable insights into their strengths and growth opportunities, and delivers comprehensive reports for managers at the individual, team, and organizational levels.
- Simple, user-friendly online assessment
- Focuses on 5 core selling skills
- Provides detailed reports with actionable insights
- Applicable to all sales roles and industries
How It Works
Enhance performance and optimize your sales force
Once the SSAT reveals areas of growth, empower your sales reps with Customer-Focused Selling (CFS) training. This proven program equips your team with essential consultative sales skills, focusing on the following areas:
Target Key Sales Team Members for Assessment
Identify the sales team members who will benefit most from development, whether individual contributors, team leaders, or the entire team, to drive performance improvement.
Administer the SSAT
Participants complete an intuitive online survey assessing their proficiency in 25 key selling areas, covering five essential competencies.
Leverage Predictive Analytics for Impactful Insights
SSAT generates detailed reports at the individual, team, and organizational levels, delivering actionable insights into strengths and growth opportunities to target critical performance gaps.
Align Development Plans to Close Skill Gaps
Use SSAT results to craft tailored development plans that focus on bridging specific skill gaps, driving targeted growth and improvement in key sales areas.
Implement Customer-Focused Selling Training
Identify the sales team members who will benefit most from development, whether individual contributors, team leaders, or the entire team, to drive performance improvement.
Drive Continuous Improvement Through Ongoing Monitoring
Repeat SSAT assessments to track progress, ensure sustained development, and continuously optimize sales team performance for lasting impact.
Key Benefits
Boost sales team skills & effectiveness with data-driven assessments
Data-Driven Insights
SSAT provides objective, accurate data on sales skills, offering a clear picture of individual and team strengths and weaknesses. This allows for precise targeting of development efforts.
Optimize Sales Performance
Identify and address skill gaps in key areas of selling. Align your team with the right roles based on their strengths, ensuring that the right person is in the right position for success.
Improve Customer Interactions
Enhance your team's ability to engage with customers effectively. SSAT focuses on building trust, identifying needs, handling objections, and driving customer satisfaction, all critical to increasing sales success.
Tailored Coaching & Training
After identifying skills gaps, you can implement focused training programs, such as Customer-Focused Selling, and ongoing coaching initiatives, to help your team improve in the areas that matter most.
Comprehensive Reporting
SSAT provides actionable reports at the individual, team, and organizational levels, empowering managers to make informed decisions about performance improvement and team development.
Hear From Our Clients
The PI Behavioral Assessment™ isn’t just a tool for HR—it’s a versatile resource that can be applied across various functions and industries. Here’s how different teams can use it:
Customer-Focused Selling
Empower sales reps to build consultative skills
Once the SSAT reveals areas of growth, empower your sales reps with Customer-Focused Selling (CFS) training. This proven program equips your team with essential consultative sales skills, focusing on the following areas:
- Identifying and understanding customer needs
- Articulating product/service value in a compelling way
- Overcoming objections and gaining agreement
- Building long-term, trust-based relationships with customers
CFS is the perfect follow-up to the SSAT, helping your sales team become more effective and successful in their roles.
Why Partner with Us?
Expert support to maximize SSAT impact
Our experienced team guides you through the SSAT process, providing ongoing support to maximize sales assessments and drive team success.
Coaching for Sales Growth™ & Coaching to Excellence™
After the SSAT, use our comprehensive coaching programs to further develop your sales managers and drive day-to-day performance.
Continual Guidance
We help you solve your unique business challenges and ensure that you get the best out of our offerings with expert advice and strategic insights.
Ready to elevate your sales team’s performance?
Unlock proven strategies to boost productivity and drive results with SSAT.