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Selling Skills Assessment Tool™ (SSAT)

The Predictive Index’s SSAT is an easy-to administer online survey which examines 25 key aspects of selling skills clustered into five areas. The SSAT gives participants insight into their sales strengths and areas of growth to increase their overall effectiveness. The SSAT reports give sales managers important metrics at three levels: individual contributor, sales team and sales organization.


Selling Skills Assessment Tool provides the specific data you need to increase the sales production and customer interaction skills of your whole team by giving you an objective look at people’s strengths, skills, and areas for improvement. It provides a detailed, accurate quantification of the sales and judgment skills of individuals, teams and the company as a whole, and is designed for multiple sales positions and industries to mirror your specific situation. The easy-to-administer online survey assesses the five critical skills essential for a customer-focused and consultative approach to selling:
  • Building trust and credibility
  • Identifying client needs
  • Presenting products/services and articulating their value
  • Handling objections and gaining agreement for the sale
  • Creating customers for life with effective positioning


To deliver the benefits of our Selling Skills system, our SSAT technology platform generates reports at the individual, team, and department levels, allowing you to collect, analyze, and apply assessment information most effectively.


To build selling skills, strategies and capabilities, we offer PI Worldwide’s Customer-Focused Selling (CFS), a proven method of building capabilities in assessing the needs of prospects and clients, articulating your message in the best way to be heard, dealing with any concerns or resistance, and gaining agreement. CFS is an effective sales training program that provides all the core competencies needed for effective consultative selling, based on the areas of improvement identified by the SSAT. While Customer-Focused Selling teaches your people how to sell better, our coaching programs—Coaching for Sales Growth™ and Coaching to Excellence™—give sales managers the skills to drive day-to-day performance, quarter after quarter. Our two innovative and comprehensive sales coaching programs give managers the skills to work with every rep along this continuum for improved performance.


We are experienced business professionals who continue to guide you as you maximize our Selling Skills system offerings. We help you solve business challenges and are committed to providing the best experience possible while maximizing the impact of our offerings in your organization.

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